real impact book series

Get your copy now!

real impact
MARKETING

Create Your 1-Page Marketing Plan with Better Customer Insights.

Order your copy now!

amazon.com

real impact
STRATEGY

Crafting Your
Next Winning Moves

Coming soon!

What our readers say…

„I had diligently read the 2nd edition that contained a lot already. Upon skimming the 3rd edition I can clearly see the book grew significantly in size. It has even more practical and smart concepts, but holds to practical approach. The book helps to connect marketing best practices with other business disciplines and real business itself. Strongly recommended!“

Alexey
„Michel and Duke make a deliberate break from the world of content marketing, instead linking marketing activities with value creation and value capture; ultimately net contribution of marketing activities. Through their customer-centric models of co-creation and solution readiness, they combine up- and downstream marketing to give a mature perspective on innovation and continuous improvement. This third edition is peppered with illustrated case studies that enable the reader to quickly apply the concepts and reflect on the real world dilemmas of a strategic marketer.“

Phil Norris
„I found this book insightful and it is easy to read and to understand for a non-marketeer all the while whilst remaining concise. The authors write in a clear style providing (sometimes entertaining) examples and case studies to demonstrate their points and the tools suggested to the reader are practicable. I highly recommend this book as a practical marketing guide.“

Blindeb
„The book offers a strategic approach to marketing linking the activities with expected outcomes: from customer insights to value co-creation, value communication, and ultimately value capture (the impact). The reader will appreciate the structure of the book and the clear writing style with several examples supporting a great learning experience.“

Thierry Meouchi